Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation or SEO is the process of ranking a website higher and higher for user search terms that are relevant and useful to that business.

The more traffic a search term generates the higher the likelihood there is for there to be competition for the top ranking positions. How much traffic a search terms draws thus how competitive that term is likely to be will inevitably determine the cost and time that it will take to achieve a high ranking.

There may be numerous reasons (up to 205) why your website does not currently rank on Google's front page for specific terms

• Not Enough Text Content

  There are many websites that we come across that do not meet a suitable threshold for the amount of text that Google deems useful to users.
  
  Increasing the volume of useful text to individual pages can help search engines better understand what your website is about and in turn rate it as useful source of information in the field.

• Your Website's Text Content Is Not Fit-For-Purpose

  Many websites we come across use language that is too technical, too specific or contains industry jargon that confuses search engines a little.
  
  If you want to generate more useful traffic or a higher volume of traffic to your website it is important to use the language of the end user. That is to say that the text of your website should be created for those that are already searching for similar content.

• Not Enough Backlinks

  A backlink is a link pointing from another website to yours.
  
  Backlinks can be thought of as little ticks of approval giving your website greater and greater authority in a search engine's eyes.
  
  Multiple backlinks from websites that search engines trust give your own website more authority and will allow it to grow in the rankings.

• Not Enough Internal Linking

  Internal Links are generally text based links often within the text content of your we pages that point to other pages on your website. They can be a highly useful signal that gives further information to search engines as to what your site content is about.

• Issues With Site Structure

  Search engines favour websites that have a clear structure of webpages that as an example flow from the base of a tree (home page) and branch out efficiently to sub pages with a clear order and relevance.
  
  Issues with poorly titled URL slugs, not enough redirects or too many redirects can all affect a websites SEO rankings.

• Your Website Is Too Slow

  Site speed can be associated with search engine rankings though isn't officially counted as a ranking factor.
  
  However, a sites loading speed can greatly affect the bounce rate of users and the time a user spends on a website and these are signals that search engines pay attention to.

• Your Competitor's Websites Are Better Optimised Than Yours

  Competitive search engine optimisation is largely a game of competitor analysis. If your competitors have 200 signals that search engines are looking for then your website requires 201 to get to the top rank. Some factors like age of the website and its domain cannot be changed others like the volume of credible backlinks to your site and site speed can be improved.

Technology Outcomes Core Expertise

• Search Engine Optimisation

  Does your website appear for the search terms that you want it to? Are you missing out on organic website traffic because your website doesn't appear on search engines rankings for terms relevant to your company or area of technology?
  We can help optimise your website and get it to rank on the front page of Google for terms that are useful for your technology product or service offering.

• Pay-Per-Click Advertising

  Put your technology product or service offering in front of customers, licensees, venture capitalists or potential technology partners immediately. Target only people that can help you complete your commercialisation goals using digital marketing platforms such as LinkedIn, Google Adwords, Youtube and Facebook.

• Video Production

  Let Technology Outcomes create the perfect corporate video that is fit-for-purpose for your commercialisation needs. Show your technology, heads of company, manufacturing processes and satisfied clients quickly and in a highly consumable format. Re-purpose the same footage to create ads and social media posts. There is a reason why video has gone from a luxury item to an industry standard asset for all business types.

• Distribution of Video Content

  Technology Outcomes have years of experience distributing video content to highly targeted audiences to help with technology product branding, sales, service offerings, clinical trial recruitment, business development and technology partnerships. Videos that are viewed on most digital marketing platforms allow for future re-targeting options for people that engage highly with your content.

• LinkedIn Outreach

  Let Technology Outcomes create a custom LinkedIn Outreach strategy for you. Make direct contact with decision makers at volume to license your technology, obtain funding and build partnerships and better business relationships.

• Data Based Campaign Analysis and Analytics

  A core expertise of Technology Outcomes is your to understand how and why campaigns are succeeding or faltering. By analysing your website traffic and adding custom tracking events we can show you how your customers are navigating your website, how long they stay on particular pages, where issues may be present and how to resolve them.

• Competitor Analysis

  We can show you how your competitors are constructing their digital marketing infrastructure and strategies including competitor organic and paid web traffic, search engine optimisation (SEO) strategy, Google AdWords ad spend and ad copy and competitor social media strategy.