Video Production

Video Production for Technology Companies

Let Technology Outcomes create the perfect video that is fit-for-purpose for your commercialisation needs.

Show your technology, your innovations, heads of company, manufacturing processes and satisfied clients quickly and in a highly consumable format.

Re-purpose the same footage to create ads and social media posts. There is a reason why video has gone from a luxury item to an industry standard asset for all business types.

Re-purposing video content is the key to cost-effective video production management.

Video Production Types

• Corporate Video Production

  A corporate video is often used to introduce audiences to the heads of company. Inventors, Directors, CEOs and Business Development Managers can quickly and clearly discuss their technology and importantly their company vision in a highly consumable format.
  
  People like to know who they will be working with and a corporate video is an excellent way of presenting a company's values, vision and technology to the world.

• Video Advertisements

  Video based advertisements can be different depending on the platform you intend to advertise them on.
  
  Television Commercials or TVCs have a reasonably strict set of final output rules to be followed in order to be televised. These rules will change for digital based platforms which can have a different set of non-standardised rules that change from platform to platform and are generally based on aesthetics instead of functionality.
  
  From advertising platform to platform the your video can be adjusted to appeal to the standard that its users have become accustomed to. This may involve including captions, or changing the length of your video or its aspect ratio to conform on more devices and even changing the presentation style completely from a quicker "this is my product, this why it's useful" video to a more narrative-based and longer form video advertisement.

• Content Marketing Video Production

  A more recent and highly popular video production concept is the content marketing video.
  
  Content Marketing revolves less around videos produced to simply display and describe your technology or company. Content marketing is designed to be naturally watchable while also being informative and importantly entertaining.
  
  By filming your technology being used in collaboration with local artists, comedians or involved in entertaining competitions or being discussed in a video podcast you can increase your technology's brand awareness without consumers thinking they are watching a standard advertisement.

• Explainer Videos

  Explainer videos are generally animated videos that are used to efficiently describe your technology and the benefits of your technology. Explainer videos can be cost effective as often the scope and the benefits of technologies far exceed the marketing budgets required to capture that detail with real world footage.

Technology Outcomes Core Expertise

• Search Engine Optimisation

  Does your website appear for the search terms that you want it to? Are you missing out on organic website traffic because your website doesn't appear on search engines rankings for terms relevant to your company or area of technology?
  We can help optimise your website and get it to rank on the front page of Google for terms that are useful for your technology product or service offering.

• Pay-Per-Click Advertising

  Put your technology product or service offering in front of customers, licensees, venture capitalists or potential technology partners immediately. Target only people that can help you complete your commercialisation goals using digital marketing platforms such as LinkedIn, Google Adwords, Youtube and Facebook.

• Distribution of Video Content

  Technology Outcomes have years of experience distributing video content to highly targeted audiences to help with technology product branding, sales, service offerings, clinical trial recruitment, business development and technology partnerships. Videos that are viewed on most digital marketing platforms allow for future re-targeting options for people that engage highly with your content.

• LinkedIn Outreach

  Let Technology Outcomes create a custom LinkedIn Outreach strategy for you. Make direct contact with decision makers at volume to license your technology, obtain funding and build partnerships and better business relationships.

• Data Based Campaign Analysis and Analytics

  A core expertise of Technology Outcomes is your to understand how and why campaigns are succeeding or faltering. By analysing your website traffic and adding custom tracking events we can show you how your customers are navigating your website, how long they stay on particular pages, where issues may be present and how to resolve them.

• Competitor Analysis

  We can show you how your competitors are constructing their digital marketing infrastructure and strategies including competitor organic and paid web traffic, search engine optimisation (SEO) strategy, Google AdWords ad spend and ad copy and competitor social media strategy.