TECHNOLOGY PARTNERSHIP ANALYSIS
When a company wants to update its product range or begin in-house development of new or existing products, it can benefit from having clear answers to the following questions:
Is there value in partnering up with another company or seeking a technology partner to reduce development costs?
Should product development start without knowing what other companies are producing or have produced in a similar space?
These questions can be answered with a technology partnership analysis otherwise known as a comparative technology search.
A Technology Partnership Analysis Can Be Extremely Useful In Locating Appropriate Technology Partners In A Range Of Potential Scenarios:
Obtaining a technology license from a third party
When customer behaviour changes in a fundamental way, a company may decide to update its product range. In this scenario performing a technology search to access a technology license from third parties may be more efficient and cost effective than entering into in-house product development.
Starting in-house product development
A company wishes to begin in-house product development. In this scenario a technology search can be a useful tool in the process of assessing and validating the outlay of capital for in-house product development.
Reducing in-house development costs
A company is looking to reduce development costs. In this scenario, where product development may have begun, a technology search can be considered as a highly complementary process to help guide the in-house development team to maximum efficiency. It may also uncover complementary technologies and teachings that are patented elsewhere but not enforced in Australia.
Technology Partnership Analysis - Example
A Technology Partnership Analysis was performed for a client with manufacturing infrastructure for garden-care products. This client noticed that an emerging customer preference was to use safer “soft” chemicals for pest treatment and deterrence, even though the soft chemicals were less effective than mainstream agrochemicals.
Technology Outcomes conducted a comprehensive search of organic/soft chemicals that have been registered for use by the EPA in the USA, and the following useful information was obtained:
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