Analysis & Analytics

Analysis & Analytics

Technology Outcomes are experts at analysing website data.

Who are your website users? What are they users doing? What sources do they come from?

• Google Analytics - Source/Medium

  Understand where your best users are coming from.
  
  Break apart your user data so you know which sources to focus on improving engagement.

• Google Tag Manager - Custom Event Tracking

  We can set up custom events to track your website user's movements.
  
  From button clicks to page scroll depth to time spent on page and video views.

• Google Analytics - Customer Demographics

  You can focus in on the age, location, gender, interests and the devices your website users use to create better and more targeted content for them and better advertising campaigns.

• Google Analytics - Ad campaign Tracking

  We can show you how your ad campaigns are tracking and where blockages may exist in order to improve them.
  
  If users are getting stuck on one page and not moving through to the next then we can pause the campaign and address the issue and re-start the campaign to test the improvements that were made.

Technology Outcomes Core Expertise

• Search Engine Optimisation

  Does your website appear for the search terms that you want it to? Are you missing out on organic website traffic because your website doesn't appear on search engines rankings for terms relevant to your company or area of technology?
  We can help optimise your website and get it to rank on the front page of Google for terms that are useful for your technology product or service offering.

• Pay-Per-Click Advertising

  Put your technology product or service offering in front of customers, licensees, venture capitalists or potential technology partners immediately. Target only people that can help you complete your commercialisation goals using digital marketing platforms such as LinkedIn, Google Adwords, Youtube and Facebook.

• Video Production

  Let Technology Outcomes create the perfect video that is fit-for-purpose for your commercialisation needs. Show your technology, heads of company, manufacturing processes and satisfied clients quickly and in a highly consumable format. Re-purpose the same footage to create ads and social media posts. There is a reason why video has gone from a luxury item to an industry standard asset for all business types.

• Distribution of Video Content

  Technology Outcomes have years of experience distributing video content to highly targeted audiences to help with technology product branding, sales, service offerings, clinical trial recruitment, business development and technology partnerships. Videos that are viewed on most digital marketing platforms allow for future re-targeting options for people that engage highly with your content.

• LinkedIn Outreach

  Let Technology Outcomes create a custom LinkedIn Outreach strategy for you. Make direct contact with decision makers at volume to license your technology, obtain funding and build partnerships and better business relationships.

• Data Based Campaign Analysis and Analytics

  A core expertise of Technology Outcomes is your to understand how and why campaigns are succeeding or faltering. By analysing your website traffic and adding custom tracking events we can show you how your customers are navigating your website, how long they stay on particular pages, where issues may be present and how to resolve them.

• Competitor Analysis

  We can show you how your competitors are constructing their digital marketing infrastructure and strategies including competitor organic and paid web traffic, search engine optimisation (SEO) strategy, Google AdWords ad spend and ad copy and competitor social media strategy.