Competitor Analysis

Competitor Analysis

Competitor Analysis is the foundation of good digital marketing strategy and is fundamentally important to any website search engine optimisation strategy or Google Adwords campaign.

We have the tools to analyse your competitor's SEO strategy and digital ad campaigns. These tools and analysis will provide you with immediate knowledge of what it will cost to make a comparable ad campaign investment or how long it may take to compete with them to obtain similar organic rankings.

By Analysing Your Competitors We Can Know

• What Your Competitors Are Spending On Ads

  Technology Outcomes has unique tools that determine what your competitors are spending on their digital ads campaigns.
  
  Compare this with the data on your competitors source traffic and you will have a good idea what a suitable benchmark is for both costs and traffic to your website.
  

• What Kind Of Ad Copy Resonates With Your Competitor's Customers

  By analysing your competitor's ad copy you can take fewer risks when it comes to your own ad campaigns and reduce the overall amount of testing required to sit next to your competitors.

• What Kind Of Social Media Strategy Your Competitor Employs

  How many posts are your competitors doing per day? per week?
  
  Are they videos? Which platform are they utilising the most frequently?
  
  Technology Outcomes can answer these questions for you to help you compete with your competitors efforts.

• What Kind Of Search Engine Optimisation Strategy Your Competitors Employ And How To Overcome It

  We can find out how your competitors are constructing their search engine optimisation strategy. Where their backlinks come from, how their site is structures and what it will take to surpass them in the rankings and how long it may take.

Technology Outcomes Core Expertise

• Search Engine Optimisation

  Does your website appear for the search terms that you want it to? Are you missing out on organic website traffic because your website doesn't appear on search engines rankings for terms relevant to your company or area of technology?
  We can help optimise your website and get it to rank on the front page of Google for terms that are useful for your technology product or service offering.

• Pay-Per-Click Advertising

  Put your technology product or service offering in front of customers, licensees, venture capitalists or potential technology partners immediately. Target only people that can help you complete your commercialisation goals using digital marketing platforms such as LinkedIn, Google Adwords, Youtube and Facebook.

• Video Production

  Let Technology Outcomes create the perfect video that is fit-for-purpose for your commercialisation needs. Show your technology, heads of company, manufacturing processes and satisfied clients quickly and in a highly consumable format. Re-purpose the same footage to create ads and social media posts. There is a reason why video has gone from a luxury item to an industry standard asset for all business types.

• Distribution of Video Content

  Technology Outcomes have years of experience distributing video content to highly targeted audiences to help with technology product branding, sales, service offerings, clinical trial recruitment, business development and technology partnerships. Videos that are viewed on most digital marketing platforms allow for future re-targeting options for people that engage highly with your content.

• LinkedIn Outreach

  Let Technology Outcomes create a custom LinkedIn Outreach strategy for you. Make direct contact with decision makers at volume to license your technology, obtain funding and build partnerships and better business relationships.

• Data Based Campaign Analysis and Analytics

  A core expertise of Technology Outcomes is your to understand how and why campaigns are succeeding or faltering. By analysing your website traffic and adding custom tracking events we can show you how your customers are navigating your website, how long they stay on particular pages, where issues may be present and how to resolve them.

• Competitor Analysis

  We can show you how your competitors are constructing their digital marketing infrastructure and strategies including competitor organic and paid web traffic, search engine optimisation (SEO) strategy, Google AdWords ad spend and ad copy and competitor social media strategy.