Pay-Per-Click Advertising

Pay-Per-Click Advertising

Pay-Per-Click Advertising is the term used by digital marketing platforms where (in most cases) costs for advertising are only incurred when a click on an advertisement takes place.

Not only are these platforms cheaper than older mediums such as television, radio and magazine based ads, but you can actually track their effectiveness and additionally retarget highly engaged users with more content.

It can truly be the case that your advertising budget will be spent showing advertisements only to people that are interested in your technology and the space that your technology sits in.

Which platform is for me? The answer is...It depends on who you are trying to reach and what your goals are.

• LinkedIn Advertising

  No other platform can get you closer to high level decision makers than LinkedIn. The platform offers the ability to not only display advertisements but also make direct communication with people that would otherwise be outside your network.
  
  Costs per click on advertisements can be between $16 -$25 AUD. The reason they cost so much as that you can target by job title, company size, industry type and location. This means your ads will get in front of the CEO's, BD's Marketing Managers and Operations Managers if that's what you need.
  
  Recommended for technology licensing, venture capital raising, technology sales to manufacturing groups and software based service sales.

• Facebook Advertising - Includes Instagram

  Facebook is a fantastic resource for reaching many people quickly. It is cost effective and its tracking algorithm is in many peoples opinion unmatched.
  
  The true secret to Facebook Advertising's targeting success is their ability to find people that are similar to those that have already completed functions on your website such as purchases or link clicks and then target advertisements to them at volume cheaply.
  
  Recommended for technology products that the general population can purchase.

• Google Adwords

  The only way to secure genuine number 1 spots/rankings for specific Google search terms is to pay for them.
  
  You can have an advertisement waiting for your potential clients at the exact time they begin looking for a product or service like yours.
  
  Learn which terms are valuable to your technology business and what they cost each time a person clicks on them.
  
  Technology Outcomes can show you your competitor's advertisements, the search terms they have advertisements placed under and how much they are spending monthly on their ad campaigns.

• Google Display Network - Includes Youtube

Technology Outcomes Core Expertise

• Search Engine Optimisation

  Does your website appear for the search terms that you want it to? Are you missing out on organic website traffic because your website doesn't appear on search engines rankings for terms relevant to your company or area of technology?
  We can help optimise your website and get it to rank on the front page of Google for terms that are useful for your technology product or service offering.

• Pay-Per-Click Advertising

  Put your technology product or service offering in front of customers, licensees, venture capitalists or potential technology partners immediately. Target only people that can help you complete your commercialisation goals using digital marketing platforms such as LinkedIn, Google Adwords, Youtube and Facebook.

• Video Production

  Let Technology Outcomes create the perfect video that is fit-for-purpose for your commercialisation needs. Show your technology, heads of company, manufacturing processes and satisfied clients quickly and in a highly consumable format. Re-purpose the same footage to create ads and social media posts. There is a reason why video has gone from a luxury item to an industry standard asset for all business types.

• Distribution of Video Content

  Technology Outcomes have years of experience distributing video content to highly targeted audiences to help with technology product branding, sales, service offerings, clinical trial recruitment, business development and technology partnerships. Videos that are viewed on most digital marketing platforms allow for future re-targeting options for people that engage highly with your content.

• LinkedIn Outreach

  Let Technology Outcomes create a custom LinkedIn Outreach strategy for you. Make direct contact with decision makers at volume to license your technology, obtain funding and build partnerships and better business relationships.

• Data Based Campaign Analysis and Analytics

  A core expertise of Technology Outcomes is your to understand how and why campaigns are succeeding or faltering. By analysing your website traffic and adding custom tracking events we can show you how your customers are navigating your website, how long they stay on particular pages, where issues may be present and how to resolve them.

• Competitor Analysis

  We can show you how your competitors are constructing their digital marketing infrastructure and strategies including competitor organic and paid web traffic, search engine optimisation (SEO) strategy, Google AdWords ad spend and ad copy and competitor social media strategy.